My Insights

Failing Gracefully: A New Perspective on Setbacks
Mindset Gracie Rotman Mindset Gracie Rotman

Failing Gracefully: A New Perspective on Setbacks

We’re told to embrace failure, but no one really tells us how. In this post, I break down a simple framework to fail gracefully, learn faster, and turn setbacks into stepping stones. Because when you stop fearing failure, you start unlocking your potential.

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The Art of Reinvention: Lessons from a Full-Scale VC Rebrand
Marketing, Branding Gracie Rotman Marketing, Branding Gracie Rotman

The Art of Reinvention: Lessons from a Full-Scale VC Rebrand

What happens when you're handed the reins to a company's marketing with no roadmap? In this post, I take you behind the scenes of a full-scale venture capital rebrand—where strategy, creativity, and a little chaos collided. From defining a brand that didn’t yet exist to balancing competing visions, here’s what I learned about the art of reinvention—and why branding is never truly "done."

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