GRACIE ROTMAN

Hi! My name is…

I thrive at the intersection of data and creativity in marketing, helping brands stay culturally relevant without losing sight of who they are.

A little about me…

I am currently a combined degree student at the University of Florida, pursuing both my bachelor’s and master’s degrees in marketing and retail.

I began my college journey studying accounting, drawn to the field by my love of numbers and its analytical challenges. However, I soon realized that the subject left little room for creativity, leading me to pivot to marketing—a field where I can combine both the analytical and creative sides of my brain.

Since making the switch, I’ve had the privilege of serving in various roles, including Market Research Analyst, Director of Public Relations, Marketing Director, and Digital Marketing Coordinator. These experiences have given me hands-on opportunities to develop skills like cross-functional collaboration, communication, critical thinking, problem-solving, adaptability, and leadership—skills I continually refine and bring to every project I undertake.

My Work

  • University of Florida, Hough Graduate School of Business (December 2025)

    • Master of Science in Business Administration, Marketing

    • GPA: 4.0/4.0

    • Track: Data Analytics


    University of Florida, Warrington College of Business (December 2025)

    • Bachelor of Science in Business Administration, Marketing

    • GPA: 4.0/4.0

    • Minor: Retail


    St. John's University, UF in Rome Study Abroad (Summer 2023)

  • Inside LVMH Certification — Issued December 2024

    Microsoft Office Specialist: Excel Associate (Office 2019) — Issued February 2022

    LinkedIn Learning: Market Research Foundations — Issued February 2024

    LinkedIn Learning: Conducting a SWOT Analysis — Issued February 2024

    LinkedIn Learning: Social Media — Issued February 2024

  • Vocap Partners

    • Marketing Coordinator Part-Time (August 2024 - Present)

    • Marketing Coordinator Intern (June 2024 - August 2024)

    SPARKS: The UF Marketing Firm

    • Marketing Director (August 2024 - December 2024)

    • Market Research Analyst (January 2024 - May 2024)

    American Marketing Association - University of Florida Chapter

    • Director of Public Relations (May 2024 - December 2024)

    • Strategic Communications Asst. Director (Jan 2024 - May 2024)

    Conviction Marketing Agency

    • Digital Marketing Agency (August 2023 - December 2023)

  • Marketing Management, Consumer Behavior, Product Development, Statistical Analysis for Managerial Decisions (R), Marketing Analytics (Python), Business Analytics & AI, Professional Selling

  • Dean’s List (All semesters)

    Florida Bright Futures Academic Scholar

    Jean & Jewel Ahrano Merit Scholar

    SPARKS Midpoint Competition Winner

    SPARKS Final Presentation Outstanding Recognition

  • Beauty, Fashion, Branding, Content Creation, Videography, Self-Love & Wellness, Graphic Design

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