The Art of Reinvention: Lessons from a Full-Scale VC Rebrand

What happens when you're handed the reins to a company's marketing with no roadmap? In this post, I take you behind the scenes of a full-scale venture capital rebrand—where strategy, creativity, and a little chaos collided. From defining a brand that didn’t yet exist to balancing competing visions, here’s what I learned about the art of reinvention—and why branding is never truly "done."