Academic Projects - UF Undergraduate & Master’s
My academic projects span sustainability, marketing, consumer behavior, and retail strategy. These experiences have honed my skills in problem-solving, strategic planning, and creating impactful solutions across various industries. Enjoy looking through!
CIRCLO: Where Sustainability Meets Versatility
CIRCLO is a modular garment system designed to promote sustainability in fashion. By focusing on customization and adaptability, the project encourages longer use of clothing and reduces waste, addressing the growing demand for eco-conscious solutions. This innovative approach combines creativity with sustainability to tackle one of the fashion industry's biggest challenges.
Starbucks Strategy Analysis
This project involved a comprehensive retail strategy analysis for Starbucks, focusing on enhancing customer experience and identifying opportunities for growth. By examining industry trends, competitive positioning, and consumer behavior, the analysis provided actionable recommendations to strengthen Starbucks’ market presence and drive customer loyalty.
*May be some formatting issues due to PDF —> Canva
Disney+ Marketing Plan
This project focused on developing a strategic marketing plan to help Disney+ regain market share. By leveraging consumer insights and exploring innovative tactics, the plan aimed to enhance brand loyalty and engagement. The project combined creative strategies with data-driven analysis to address real-world challenges in the streaming industry.
Behavioral Nudge Project
This project explored nudging consumer behavior through subtle environmental changes, aiming to reduce elevator usage at UF’s Library West. By applying behavioral science principles, the study demonstrated how small interventions can drive sustainable behavior changes and positively impact resource utilization.